GENERATION P TO OPEN RUSSIAN FILM FESTIVAL ON 4 NOVEMBER!
Presented by very special guests – the director Victor Ginzburg and actors
Click here to watch the official trailer
Official website: generationp.ru
The 5th Russian Film Festival opens with the UK premiere of Generation P, the adaptation of Victor Pelevin’s cult novel!
With Victor Pelevin in the running for the Nobel Prize for Literature today, there’s no better time to announce this exciting news about the UK premiere of this film! This is the first of Pelevin’s works to be made into a feature film, and the director, Victor Ginzburg has received widespread praise for what many deemed impossible.
While the Soviet Union was falling apart at the seams, living out its final days, Western brands began rapidly flooding the post-Soviet market. With his nose to the ground, main character Babilen Tatarsky sets up his own advertising agency with a mission to popularise new products, helped by fun, catchy slogans adapted for the “Soviet mentality”. And so begins a new era. An era of destroying outdated ideals. The youth brought up on these advertising captions will later become known as “generation Pepsi”.
“The unconventional tone was deemed impossible to film by many, including its author, and yet Ginzburg seems to have cracked it, emerging with a virtuoso "Brazil"-like look at what followed after capitalism won the Cold War”.
Peter Debruge, Variety
The film portrays the complex and often absurd story of how today’s Russia came into being - and we’re delighted to show this film on the Russian National Unity Day. Come and celebrate with us!
Booking will open next week.
Box Office: 0871 220 6000