International Lounge at MIBF



Click here for photos of the 2011 International Lounge 




Moscow International Book Fair


7 - 12 September 2011


download the programme (pdf)



The MIBF is both the largest, most prestigious forum for the publishing industry in Russia and a significant international event. It attracts more than 2500 participating organisations: publishers, distributers, libraries, universities and cultural centres from more than 80 different countries. The exhibition is held across six pavilions—over 33 500 square metres— at the All-Russian Exhibition Centre.


Russia is now the fourth biggest producer of books in the world in terms of published titles and can rightfully be called a world-leader in this field. Russian markets—books, newspapers, music and so on—are all experiencing dynamic growth. Whether you are looking for a new market for sales, for new authors or an investment project, Russia today offers a wealth of opportunities. The Russian book market is still in its formative stages and is open to cooperation with international partners as well as new technologies and projects. 


The MIBF is the ideal place to get your foot in the door of the Russian book market. 



The MIBF International Lounge



The MIBF International Lounge is a space specially designed to help international publishers to explore the business opportunities in Russia and spend their time in Moscow and at MIBF in the most effective way. It is organised by the Russian Federal Agency for Press and Mass Communications in collaboration with Academia Rossica and is aimed at assisting the co-operation between Russian and international publishers.


The International Lounge programme is designed to give you the opportunity to become better acquainted with the Russian book market, establish the necessary contacts, find partners, help develop collaborative projects with Russian publishers, and meet leading Russian authors. You will also be able to take advantage of numerous initiatives such as translation grants and travel grants, amongst others. 



Areas of the MIBF International Lounge


  Presentation theatre

Rights Centre

Conference room for roundtables and workshops

Translators' lounge




Discussions and seminars with leading experts from Russia, Europe and the US.

Writers wanted! Literature and film - allies in the fight for an audience.

Literature in contemporary media culture: literary criticism, television, Twitter

Genre - theory, practice and the reality of marketing. The genre novel's place in literature  and mass culture.

Digital content - possibilities and prospects, changes in copyright law, new marketing technology.



New to the International Lounge is the Rights Centre. Literary agents and publishers from a range of countries, including Russia, the USA, the UK, Germany and Italy will be buying and selling rights to their books in this dedicated space. 


Hot off the Shelf

Well known Russian authors and their agents will present their new and up-and-coming books to foreign publishers and Russian film producers. Presentations will take place on 8 and 9 September from 12pm.


READ RUSSIA! / BookExpo America 2012

New York, 4 - 7 June 2012

This year the MIBF International Lounge is focused on preparing for Russia’s role as the Global Market Forum at BookExpo America 2012.



The US and Russian organisors of the READ RUSSIA! and BookExpo America 2012 project hold an extended meeting session. How to win over the American reader?

The US bookmarket - growing trends. Book fairs and their influence on the market.

What every publisher needs to know. Professional publishing education in the US. 

READ RUSSIA! Marketing technologies in the publishing business and media projects.

The role of literary agents in forming the market and cross-cultural links.

Legal aspects of copyright in the internet age.



Over 15 key members of the US book industry are taking part in the International Lounge this year: James Billington, Librarian of Congress; Steven Rosato, Director of BookExpo America; George Slowik, President of Publishers Weekly; Rudiger Wischenbart, independent expert; Peter Mayer, Overlook Press; John Silbersack, Trident Media Group; Peter Blackstock, Grove Atlantic; Nina Bouis, translator; Steve Bercu, American Booksellers Association; Lindy Hess and Edward Kasinec, Columbia University Press, Peter Kaufman, Intelligent Television.



We hope you will be able to join us at the Moscow International Book Fair to discover the new opportunities in the vibrant Russian market. 




If you would like to take part, please complete the accreditation form (downloadable below) and return to by the 1st of August.


The participation fee is £200 and includes an in-depth information pack on the book fair and the international lounge, publication of your company info in the International Lounge catalogue and the MIBF catalogue and one of the following options.

1. A table in the Internationa Lounge Rights Centre.

2. Space to display your company products and material on the shelves in the International Lounge.

3. The opportunity to hold a presentation in the International Lounge theatre (15 minutes, use of a microphone and the 2x3 plasma screen and inclusion in the printed and online programme).

4. The opportunity to hold your own workshop, seminar or roundtable in the conference room (up to 1 hour, inclusion in the printed and online programme).


Accreditation form (download)



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